Pledis Entertainment‘s CEO Han Sung Soo recently
sat down for an interview to talk about his thoughts on the spread of
Kpop and the roles his artists have played. What especially caught the
attention of fans was some of the information he mentioned regarding
upcoming plans for the artists of Pledis.
He said, “I believe that Hallyu will go past the fad stage and
earn a more matured place as a genre. From an American or a European
point of view, k-pop could be seen not as Korean music, but Korean
culture, or even Asian culture… K-pop’s popularity isn’t simply relevant
to just one country’s culture. It has to become strong enough to fight
as a content anywhere. Something that differentiates Pledis starts with
the development of concepts that are different from everyone else.”
He further explained, “After School and Orange Caramel are
the center of foreign export in Pledis. Although languages may be
different and there aren’t many chances for overseas fans to meet them
compared to domestic fans, in the end we have a synergy effect of giving
them twice the satisfaction. If you enjoyed the powerful and sexy After
School last month, then this month you can cheer for the cute and
lovely Orange Caramel. That point itself is different… I believe
countries such as Japan or those in Southeast Asia are saturated with
Korean boybands. Therefore, NU’EST‘s
musical style is being developed to fit the global frame. We’re aiming
to venture into the American and European markets. If you are like
everyone else, you can’t succeed. NU’EST will appeal to everyone
globally as the ‘ambassador of the teens’.”
He revealed that Pledis is also planning an overseas concert called ‘Happy Pledis‘,
and is also looking at setting up collaboration stages with overseas
artists further down the road. Some of the dream collaboration examples
mentioned were between Kahi and Eminem, NU’EST and Justin Bieber, and Orange Caramel and AKB48.
In addition, the upcoming 17 member boy group, Seventeen, is said to be scheduled for debut next year.
Source: Hankooki
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